Algorithmic bias in machine learning-based marketing models
نویسندگان
چکیده
This article introduces algorithmic bias in machine learning (ML) based marketing models. Although the dramatic growth of decision making continues to gain momentum marketing, research this stream is still inadequate despite devastating, asymmetric and oppressive impacts on various customer groups. To fill void, study presents a framework identifying sources drawing microfoundations dynamic capability. Using systematic literature review in-depth interviews ML professionals, findings show three primary dimensions (i.e., design bias, contextual application bias) ten corresponding subdimensions (model, data, method, cultural, social, personal, product, price, place promotion). Synthesizing diverse perspectives using both theories practices, we propose build algorithm management capability tackle ML-based making.
منابع مشابه
Appendix : Machine Learning Bias Versus Statistical Bias
is if and 0 if. This high variance may help to explain why there is selection pressure for weak (machine learning) bias when the (machine learning) bias correctness is low. The reason that statisticians are interested in (statistical) bias and variance is that squared error is equal to the sum of squared (statistical) bias and variance. Therefore minimal (statistical) bias and minimal variance ...
متن کاملAppendix : Machine Learning Bias Versus Statistical Bias
is if and 0 if. This high variance may help to explain why there is selection pressure for weak (machine learning) bias when the (machine learning) bias correctness is low. The reason that statisticians are interested in (statistical) bias and variance is that squared error is equal to the sum of squared (statistical) bias and variance. Therefore minimal (statistical) bias and minimal variance ...
متن کاملAppendix : Machine Learning Bias Versus Statistical Bias
is if and 0 if. This high variance may help to explain why there is selection pressure for weak (machine learning) bias when the (machine learning) bias correctness is low. The reason that statisticians are interested in (statistical) bias and variance is that squared error is equal to the sum of squared (statistical) bias and variance. Therefore minimal (statistical) bias and minimal variance ...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2022
ISSN: ['1873-7978', '0148-2963']
DOI: https://doi.org/10.1016/j.jbusres.2022.01.083